To make things clearer for everyone, I like to explain it by sub-dividing "Deep Tissue" into 3 categories: Aggressive, Conservative, and Moderate.
Lastly, I have Moderate Deep Tissue Massage. As you can guess, that's everyone in between Aggressive and Conservative. It takes some strength and some know-how. Most massage clients coming in monthly or more on their Wellness Plan would fit into this category. They have problems to solve, but they are typical issues that don't require as much muscle power or brain power from the therapist. These are your folks who slept wrong and have a kink in the neck or they took a long car trip and have shoulder tension and low back pain. Hopefully, we can give them significant relief in one or two sessions and can also provide them with some relaxation at the same time.
After distinguishing which level of "Deep Tissue Massage" is needed, the challenge is to find the LMT with appropriate training and experience. Nobody really cares what fancy name brand techniques I do- they just know that I get the results they need. That's the important part.